Brand and bottle design for Indian inspired Desi Daru Vodka
Branding
Bespoke Bottle Design
Production Management
A newcomer to the vodka category, Desi Daru was founded by Mohit & Aneet, a husband and wife team with a vision to launch an ultra-premium vodka brand that celebrated both their Indian heritage and modern British lifestyle. I worked with Desi Daru to craft a visual identity that reflected this ethos – ultra modern and sophisticated, with nods to their Indian heritage.
At the heart of the brand is a bespoke bottle design that is heavily inspired by their story. The base profile of the bottle takes inspiration from the iconic domes of Indian temples, creating a shape that feels special in the hand and is bold and striking from the front. The neck of the bottle is an intentional move away from the common long and narrow style, to instead create an elegant curve right up to the gold cap.
To pay homage to the cultural significance of gold in India, set into the front of the bottle is a metal coin, which takes its inspiration from old coins of the Gupta dynasty, when gold was in abundance. The branding is intentionally minimal in order to pare back the striking bottle shape and bold flavour led colour coatings, with a font pairing to further the message of modern British meets Indian heritage.
“Ed has worked with us since the beginning of Desi Daru. He helped us define our brand, designed the brand identity and our bespoke bottle, and has created endless materials to help us market the brand. He is a pleasure to work with, highly proactive and a key part of the Desi Daru journey going forward.”
Mohit Singh - Founder of Desi Daru Vodka
Project Credits:
3D Renders - Where Giants Roam
Bottle Manufacturer - VetroElite