Standout bottle design for Distinct Distillers
Brand Development
Packaging Design
Production Management
Distinct Distillers are, as the name suggests, challenging themselves to create points of difference through the spirits they make. From sustainable practices, to pioneering filtration techniques, it was clear that the ambition to be different needed to be reflected in the way they present themselves. The Distinct Collection is a range premium rums, Distinct No 57 is a super-premium British white rum, whilst Distinct No 41 undergoes a triple-filtering process.
The packaging for this new collection uses an off the shelf bottle, and utilises various production techniques to elevate it to a more premium price point. The glass is transformed with a matt silver and frosted black spray and then screen-printed with the ‘filtration lines’ pattern and Distinct logotype. Labelling follows the same scheme and uses clear foils and varnishes over a metallic stock. The overall result doesn’t immediately look like rum, it looks distinctly different.
“We have absolutely loved working with Ed – from start to finish he has really listened to what we wanted to achieve with the brand and has developed concepts and ideas that were far beyond our expectations. The unique design of our bottle has played a huge role in setting us apart in a competitive market and is testament to Ed’s attention to detail and creativity and we look forward to continuing to work together for our future projects.”
Hannah Boon - Founder & MD of Distinct Distillers
Project Credits:
3D Renders - Where Giants Roam