Dropworks approached Ed Bell Design to create the packaging design for their new Distiller’s Drop range of single cask aged rums. Using a stouter bottle than the core lineup we designed a label to suit that combined both craft and premium cues. It’s an adaptable template that allows for future cask releases under the range. The print specification focused around a more crafted and tactile approach than the core rums, using uncoated stock and a fluted copper foil that gave an incredible standout to the brand lockup.