Whisky Craft entered the independent whisky bottling market in 2025, amongst many other indy brands. What was important from the start of this project was to create a brand identity that captured craft, class and heritage, whilst allowing the bottle designs to be artistic and capture a piece of Scotland, without being twee. The logotype is crafted to give a nod to stencilled casks but with modernity, whilst the library of artistic textures allow us to create collage scenes of Scottish landscapes.